How to Add Keywords in Google Ads Campaign
Meaning
Let us know what is the meaning of add keyword in Google Ads, it tells the method or process how to add something, what are keywords, these are the words or phrases that people search on Google like cheap shoes, mobiles, then comes Google Ads Campaign, a step or plan to run advertisement on Google is called keyword in google ads
Steps to Add Keywords in Google Ads Campaign:
Step 1: Sign in to Google Ads
First of all, to login to your Google Ads account, go to the Google ads.com website and enter your Gmail and password Login .
Step 2: Select Your Campaign
In the second step, to select the campaign, after logging in, go to Campaigns and tap on the campaign in which you want to add keywords. Click on any campaign in which you want to add keywords.
Step 3: Choose an Ad Group
Select Ad Group. Inside the campaign, you will see Ad Group. Touch that Ad Group in which you have to add keywords. In this, you have to add keywords inside the Ad Group.
Step 4: Go to the “Keywords” Section
Go to Keyword Type Now click on Keyword field and then click on Add Keyword or Plus button
Step 5: Enter Your Keywords
Type the keyword. Whatever keyword you want to write, like how to buy slippers online, where are cheap shoes or where are women’s bags, you can type your keyword here.
Step 6: Choose Match Types (Optional but Important)
You can show ads on all words related to your keyword which we call board match
In this you have to decide that the text on your keyboard should be in the form of a phrase which we call phrase match
The ad will only be written on the word you have given and no ad will be written on any other word. This is called an exact match.
Step 7: Save
After adding all the keywords, you can click on the save button so that whatever content you have will be saved.
Tips:
First of all, you have to listen to such keywords which are directly related to your product or service, that is, your keywords should not be different from the project and service but should be related to them.
With Keyword Planner tool, you can find good and trending keywords that can help you grow your business
What do you need to do? Also add your negative keywords so that your ads are not shown on wrong searches.