SOCIAL MEDIA MARKETING BUSINESS PLAN
Introduction
Social media marketing means promoting the brand using platforms like Facebook, Instagram, Twitter etc. and connecting directly with the customers. So, what are the business plan objectives of social media marketing?
Objectives
Its objectives are to create brand identity, how will the identity of any brand be created, to reach new customers, to maintain contact with old customers, to increase traffic on the website, to increase sales and to build relations with customers, these are its objectives which can be fulfilled through social media marketing.
Target Market
Target marketing means that we provide our products and services keeping in mind what our social media platform uses the most. For example, a child would be more interested in his notebooks or toy products.In simple language, it means running the product and services of whatever our customers are interested in on our website through social media marketing.
Competitor Analysis
Competitor Analyzing Competition analysis looks at the social media profiles of competing companies, what are they posting, how many followers they have, what kind of content gets more engagement, analyzing all these things keeping in mind
Platform Selection
Our next step is how to choose a social media platform. How can we choose the right platform? For Facebook, the Facebook platform is available for all types of businesses. Instagram is a good platform for big branding, fashion, food, travel. For B2B companies, it is very important to use Link Dulhan. Twitter is used for news updates and customer service. For video marketing, we choose the YouTube platform.
Content Strategy
There are many types of content like informative post, video, story, rules post, please work on user generated content strategy, what will be your content strategy and what type of content you have to post on your website so that the customer gets attracted and he shows interest in your product
(Calendar of postings)
In how many days should in how many days should I post a post, at what time should I post, under which theme should I post or should I do Motivational Monday or Tip Tuesday, it is very important to make a posting calendar for all these, according to which we can post daily or weekly or monthly
Tools to Use
Marketing tools: There are many tools in social media marketing which are very useful in making our website and making it look attractive, such as translation which is very useful for making designs, Doffer and Hashtag are very good for scheduling, Google Analytics which is very good for monitoring traffic, Meta Business Side like Facebook Instagram Management, by using all these or by doing whatever is lacking in these, we can make our website a professional website which will directly reach our customers and they will be very interested in seeing and reading it.
Ads Strategy
Ad StrategyAdvertising Strategy Facebook Instagram Ad Features Set the audience and gradually build your budget If you want to earn profit from product service, you can increase it little by little Through ads, you can earn a good amount of money by clicking on the page
Measuring Results
This means the result has been generated, how many likes, comments and shares have come, seats means conversion, how many people have filled the form to buy the products, measuring all these and getting the result of all these is the main step of this, we should know whether we are getting the result of the work we have done or not
Budget Plan
See budget which works like the backbone of any business that if we do not invest in the business first and do not make a budget first then that business will be meaningless, there is no business without investment, so there is a budget plan in this also like the names of expenses are design tools Canva Pro which may cost ₹5000, advertisement which may cost from ₹3000 to ₹10000, social media manager which may cost from 5000 to 20000 per month, so this is what we call budget which can be very important for our service product and business.
SOCIAL MEDIA MARKETING BUSINESS PLAN
