SOCIAL MEDIA MARKETING DATA
Meaning
Social media is useful for important data and information related to marketing. What is social media marketing? Social media marketing is a digital marketing through which a brand, product or service is promoted or advertised using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
Popular Platforms & Their Strengths
(1) The total number of social media users is around 70 crore
(2) Percentage of social media users among 77%internet users across India
(3) The average time spent on social media across India is 2.5 hours per day
(4) The most used platforms are WhatsApp, YouTube, Instagram, Facebook
(5) Top social media platforms are Facebook, YouTube, Instagram and LinkedIn
(6) More than 17 crore has been spent on social media advertising
benefits of social media marketing
- Increases brand awareness
- Targets direct customers and is easy to reach out to them in the shortest possible time
- Marking is done at low cost, cost is less and marketing is more
- Getting feedback in real time
- The potential of viral marketing is enormous
Let us know some major platforms which we use for what :
- The platform Instagram we use for brand promotion influencer marketing and reels
- Facebook uses the platform for brand audiences and group marketing
- We mainly use YouTube for video content marketing
- Linkdle’s What We Do For B2B Marketing Professional Networking
- Users use Twitter to share trending topics and news
challenges in social media marketing :
Changing algorithms reducing organic reach
High competition
There is a high risk of fake followers and trolls
It becomes much more difficult to get the attention of whoever our users are
Due to the high competition in social media marketing, it is very difficult to get success in it because there are other producers with whom we have to compete.