SHOPIFY E-MAIL MARKETING
Meaning
Shopify Email Marketing means sending promotions, updates, offers or any other information from your Shopify store to your customers via email.
It is an important part of ecommerce marketing that allows you to:
persuade old customers to buy again
promote new products
recover abandoned carts
ask for feedback or reviews from customers
Shopify E-mail marketing Tools
Shopify has both inbuilt and third-party tools
1. Shopify Email (In-built tool)
There is no need to install anything extra. There are free design templates. There is customer segmentation. You can also do schedule automations. There is a free quota of 10,000 emails per month and then you can pay. This is called the Shopify email in-build tool.
2 . Third Party E-mail Marketing
Klaviyo -It is used for advanced automation and personalization
Omnisend – Ready-made e-commerce workflows
Privy – Pop-ups + email marketing
Mailchimp – No direct integration with Shopify but can connect with third-party apps
What you can do with Shopify email marketing
Welcome Email As soon as a new customer signs up, we welcome him with a welcome email Item added to card but not checked out Discount Offer For festival or sale promotion, we can issue discount offers over email Launching new product Check out and last collection We can launch new product Review Email & Feedback After order, reviews from customers are the main source of marketing so that we can show our reviews to more customers