ZOHO E-MAIL MARKETING
Meaning
Zoho Email Marketing is a tool provided by the company that businesses use to market to their customers via email. Zoho Email Marketing is a cloud-based tool that helps businesses send professional and automated emails to their customers. This tool is especially useful for small to medium businesses.
Key Features of Zoho Email Marketing:
Drag-and-Drop Email Builder:
Design beautiful emails without coding
Automation Workflows:
You can schedule your emails — like welcome email, birthday email, follow-up email, etc.
Contact Segmentation:
You can create groups based on customer data and send them customized emails.
Analytics and Reporting:
Who’s opening the email, who’s clicking — you can see it all.
Email Templates:
There are many ready-made templates available which you can easily use.
A/B Testing:
You can create two different email versions to see which one works better.