Difference Between Social Media Marketing and Social Media Management
Meaning
First of all it is very important to know what is the difference between marketing and management. Marketing means to reach a product or a service to the people so that they can buy or use it. Management means to achieve the goal by properly planning, organizing and controlling an organization or work. So marketing and management are related to each other but both are very different.
What is Social Media Marketing?
The purpose of social media marketing is to promote the brand, increase traffic to the website, generate leads and sales, and its main work is to run paid ads, like we run ads of our product on any Facebook or Instagram platform. We attract customers towards us by giving promotions and offers that they should come towards our product and try it, if they like it then for the purpose of selling it, we run paid campaigns and give promotional offers, then it is called marketing. Social media marketing means advertising about a digital product online, this is called social media marketing.
What is social media management?
Its purpose is to maintain the brand presence on social media platforms and increase the engagement with the audience. It means that we are creating the presence of a brand through social media platforms. Maintaining the brand that is already built. Reaching the audience. Making posters. Scheduling when to upload posts. Creating good posts for our products. Responding to comments and messages so that our audience stays connected with us. Monitoring trends. Mentioning the brand so that customers do not face too much trouble. Preparing engagement reports to know how our management, social media management, is working, whether it is doing the right thing or the wrong thing. The focus of social media management is on building engagement and regular presence of the brand on social media.
Now let’s know in detail what is the difference between these two. Social media marketing aims to promote the product and increase sales, while social media management aims to maintain engagement with the audience and take care of the brand.