FEATURES OF E-COMMERCE WEBSITE
Meaning
Main features of e-commerce website Here are the main features of e-commerce website which any successful online shopping website must have. This helps in growing business rapidly and increases the number of customers and gives a good name to your business.
Product Catalog
All products should be listed with their category and descriptions Product listings should be prepared with high-quality images and descriptions
Advance Search and Filters
Users must have the facility to search the product as per their choice and filter it on the basis of price, brand rating, color etc. which becomes very important for the convenience of the customers.
User Account Management
The facility of signing up the users should be given in the user account and login system. It is very important to provide the option of order history, product address book etc. so that the customers do not face much trouble and they can take advantage of online shopping in a simple way.
Shopping Cart and Wishlist
Users can add products to a list and can use the special feature to buy later. This means a list in which a user can keep a list of products, view them quickly and buy them later whenever he feels like buying. If a product is to be bought right now, he can buy it by clicking on Add to list.
Secure Payment Gateway
Payment facility like debit/credit card, UPI/wallet, net banking, so that customer can make payment through UPI/credit/debit card as per their choice. Data encryption should also be there along with security. There should also be an option of how to get the product in your business so that customers can get the product.
Order Tracking and Delivery Option
Customers should be given the facility to track the status of their orders and choose from various delivery options so that customers are satisfied and they can view their order in detail as to when their order will arrive and where it has reached
Return or Refund Policy
Easy return address change process should be encouraged. Refund policy should be issued in a pattern using foreign refine policies. Every business should have a delivery policy. If a customer does not like any of his products, then he should return it and get the refund on time. This policy is necessary so that the customer can come back to the shopping cart again.