CUSTOMER REALTIONSHIP MANAGEMENT
E-MAIL MARKETING
Meaning
First of all, we should know what is Karma Email Marketing. Customer Relationship Management and Email Marketing together form a strategy in which any business can connect with its customers in a better and personalized way. Email Marketing means stores customer information such as name, email, purchase, historical dislikes. Through Email Marketing, you can send personalized and timely emails to customers by using waiting tasks.
Benefits of (CRM) E-mail marketing
Personalized Communication
Like dear Amit ji there is a special offer for you in this the customer feels special
Better Customer Understanding
It is easy to understand the customers. You can know from their actions what the customers like. They are more active and what they do not like. Talking to them nicely and accepting their likes and dislikes becomes very important to understand such customers.
Automated Follow-ups
Follow up automation can set up such emails which are automatically sent on any action of the customer like a thank you email after purchase, a reminder email if the customer is not active for 7 days, by using such follow up automation you can grow your business and by sending emails through automation, the customer is also impacted more.
Build Customer Loyalty
Become a loyal customer – The right email at the right time keeps the customer connected to your brand, so you should also be loyal to your customer so that he can take your business forward.
How to Start (CRM) E-mail marketing
Choose a CRM Software : CRM Software Selection Like hubspot for Salesforce, Freshworks etc
Integrate an Email Marketing Tool : Add tools to email marketing
Segment Your Customers : Example Segmenting old customers New customers who have just visited the website Building a list This is all part of email marketing
Create Email Templates : Welcome Image Offer Email Feedback Email
Track Performance : By knowing which emails have been opened, which emails have been opened, who has opened the emails, how many clicks have been made, you can make your strategy better