SOCIAL MEDIA MARKETING BASICS
Meaning
Social media marketing is an important part of digital marketing in which brand products and services are promoted on social media platforms. It includes both organic and post strategies. The process adopted in this is that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc. are used to increase brand awareness, generate leads and best of all make sales.
Key Elements of Social Media Marketing
content creation
There are main elements of social media marketing, out of which the first is content marketing which is to prepare good content such as text, images, videos, infographics etc. We can prepare good content and now by uploading it through social media marketing, we can provide information to people about our business products.
Social Media Advertising
Using paid campaigns like Facebook Ads, Instagram Ads and Google Ads to reach out to Lakshan Audios audience and make it an income source
Community Engagement
Communicating with your followers, responding to comments and increasing user interaction will make your customers feel more connected and trust you
Analytics & Tracking
Tracking your performance on social media and improving strategy based on data If you make any mistake, correct it immediately and tracking your social media performance so that you can know about your mistakes and improve them
How to Do Social Media Marketing
(1) Choose the Right Platforms
(2) Identify Your Target Audience
(3) Create Engaging Content
(4) Post Consistently
(5) Use Paid Advertising
(6) Track & Optimize Performance
Benefits of Social Media Marketing
Create brand awareness
Effective marketing at a low cost
Opportunity to connect directly with the customers
Provides an opportunity to get ahead of the competition
Helps in increasing traffic and leads
SOCIAL MEDIA MARKETING BASICS
